Privacy Policy Last Updated: November 15, 2024 This privacy policy explains how we, as data controllers, process (i.e., collect, record, organize, structure, store, adjust or alter, retrieve, consult, use, disclose, disseminate or otherwise make available, adjust or combine, restrict, erase, or destroy) your personal information, as well as how you can exercise your privacy rights. We are Princess's Games, a developer and publisher of games and mobile game applications, and our products and applications are available through app stores, including the Apple App Store and Google Play Store. This privacy policy applies to the personal information we collect through our games, mobile applications, and other products (collectively referred to as "Services"). By using our Services, you agree to be bound by this privacy policy and consent to our processing of information as described herein. 1. Information We Collect From You Most of the information we collect about you comes directly from your interactions with our games or with third-party advertisements in our games or other publishers' games. Generally, the information we collect about you relates to the type of device you use, information that helps us identify your device, how you play our games, and may include information you voluntarily submit to us when you contact us. We may also collect information from app store platforms, partners, and other third parties, such as information about your interests and in-app purchases (provided that we never receive your payment or credit card information). The information we may collect about you through our Services can be broadly categorized as follows: (a) Information You Provide Voluntarily Certain parts of our Services may require you to voluntarily provide personal information. For example, we may ask you to provide certain information to submit an inquiry to us, such as: Your name, email address, phone number, or other contact information to process your inquiry; Any information you submit to our support team via email. We will make efforts to explain the personal information we request and the reasons for requesting this information when we ask you to provide personal information. (b) Information We Collect Automatically When you use our Services, we may also automatically collect certain information from you and/or your device, which may be considered personal information under applicable data protection laws, such as: Data and analytics about your use of our Services (e.g., game progress, levels, games played, session length, preferred settings, in-game advertisements you may have viewed, in-game references, or simply game preferences, and how you were referred to use our Services). Your IP address and device identifiers, such as your advertising ID and device ID (for more information, see here: Advertising ID and Device ID). The advertising ID refers to the Identifier for Advertisers (IDFA) on Apple and the Google Advertising Identifier (GAID). These are unique identifiers for mobile devices used by advertisers to personalize ads. They are consistent across all mobile applications, allowing for cross-app tracking. On Apple, you can opt-out by selecting the "Limit Ad Tracking" option in your privacy settings. On Google Android, you can opt-out by selecting "Opt-Out of Personalized Ads." The advertising ID is a non-permanent, non-personal identifier that is uniquely associated with your device. Device identifiers/information refers to the type of device, device model, device manufacturer, device operating system and its language, or other technical data (such as screen size or processor), or a combination of these data provided by the device for developers to check compatibility with specific applications. Your device type and operating system used. Your service communications (e.g., in-game emotional signals exchanged with other players). General geographic location determined based on your IP address (e.g., country or city-level location). Based on your precise address location. Requesting your external storage permissions. We may collect information such as documents, photos, etc., required for relevant features to facilitate your normal use of product functions. However, we currently do not collect or use other information such as music files, audio files, videos, voice recordings, or other recordings. When a program crashes, the system automatically generates crash logs. We may collect these logs and analyze them using specialized tools to identify the cause of the crash. When diagnosing program or system issues, we collect relevant diagnostic data, including system status, application information, device performance, etc. This data will be used to analyze the root cause of the issues and develop appropriate solutions. Some information may be collected through cookies, as further explained under the "Cookies" section below. (c) Information We Obtain From Third-Party Sources Third-Party Social Networks: Google Play Games Services, Apple Game Center, Facebook ("Third-Party Social Networks"). You may choose to connect to our Services through your social media accounts. The specific information we receive from your social media will depend on your social media privacy settings, but generally includes your basic public profile information, such as your username, gender, and friends who play the same game (see also the section below on "Third-Party Social Networks"). Third-Party Service Providers: We may receive personal information about you from third-party sources. For example, when you install our game and click on an advertisement for the same game before installation, we may obtain your personal information. Advertising Partners: We may also receive personal information about you from other third-party sources. For instance, if you click on an advertisement that directs you to one of our Services (e.g., an advertisement for our game displayed in another publisher's game), we will obtain information about which advertising network and campaign the installation originated from (see also the section below on "Advertising"). (d) No Special Categories of Information We do not request or intend to collect any "special categories of information," such as personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data used for the unique identification of natural persons, data concerning health, or data concerning a natural person's sex life or sexual orientation. Please exercise caution when sharing such information about yourself (or others) on our forums. 2. How We Use Your Information (a) Overall We use the information collected about you/your device to provide you with our Services and games and to operate our business. We also use this information to improve our Services and games, enhance security, and conduct analysis and research to ensure we provide you with the best experience. Additionally, we use your information to promote our Services and games within our games and in other publishers' applications, and to show you third-party advertisements. We also use your information for advertising tracking and fraud prevention, as well as to fulfill our legal obligations. We will use your information for the following purposes: Provide and Improve Our Services: We will use your information to develop, provide, and improve our games and other products, services, and content, customize our products and services, provide game updates, troubleshoot technical issues, understand and analyze trends related to game usage, and manage the games. Display Advertisements: We use your information to display advertisements for our games in other publishers' applications and to show third-party advertisements in our games. Please refer to the advertising section of this privacy policy for more information. Cross-Promotion: We will use your information to cross-promote our games and services, meaning we will promote one of our games while you are playing our other games. Tracking and Fraud Prevention for Advertising Purposes: We use your information to track the effectiveness of our advertising campaigns and to identify and prevent fraudulent activities related to those campaigns. Analysis and Research: We use your information to understand and analyze trends related to game usage, collect demographic information about our user base, and gather data on the sources of game downloads. We may also create reports and analyses for research or business intelligence purposes, such as tracking potential issues or trends with our games and services or testing new game features and content. Security: We use your information to enhance the security of our games, products, and services. Customer Support: We use your information to provide customer support and respond to your inquiries. Our Legal Obligations: We will use your information when required by law, for example, we will use your country or region for tax reporting purposes. (b) In-App Purchases Our games support in-app purchases. We do not process payments for in-app purchases and do not have access to your credit card information. Payment transactions for in-app purchases are completed through your App Store account, Google Play account, or Amazon.com account in the app stores. Any post-purchase processes are controlled by Apple, Google, and Amazon.com stores and are subject to the specific terms of those Apple, Google, and Amazon.com stores. Please review the privacy policies and terms of service of your Apple, Google, and Amazon.com stores. 3. How We Share Your Information We cannot provide all the services necessary for the successful operation of our games on our own. Therefore, we must share the information we collect with third parties in order to develop and provide our services, display advertisements, conduct analysis and research, and measure the effectiveness of our advertising campaigns with our partners. We also reserve the right to disclose your information (including personally identifiable information) as required by law, and to disclose your information in an anonymous and aggregated manner, meaning you cannot be identified from it. We may share such information with: Our Analytics Providers: We use third-party analytics tools (e.g., TapJoy, Unity, Firebase) to provide our services, conduct analysis and research. The device data we share with these providers is encoded. Providers may assign a random ID to this data and cannot match it to you. We can aggregate data for benchmarking purposes. Our Cloud Service Providers: We store the information we collect from you on servers provided by our third-party cloud service providers (such as iCloud, Google Cloud Platform). Our Tracking and Fraud Prevention Providers: For some of our games, we use tracking and fraud prevention providers (e.g., AppsFlyer, Tenjin) to measure effectiveness and optimize our advertising campaigns, display advertisements, conduct analysis to improve our services, and for fraud prevention purposes. These providers may use APIs and SDKs in our games to collect and analyze data and information related to users and devices, such as impressions, clicks, installs, or other advertising campaign performance metrics, as well as in-app events post-installation. Third-Party Advertising Partners: We have contracted with certain third-party advertising networks to assist us in delivering advertisements to you, allowing us to continue providing games for free or at a low cost. Third-Party Tracking Providers of Advertising Partners: We allow our advertising partners to track impressions, clicks, installs, or other advertising campaign performance metrics through their tracking providers to measure the effectiveness of their advertising campaigns. They may use their own third-party tracking providers. Other Third-Party Service Providers: For our games, we use Unity software to develop such games. For information on Unity's data processing, please refer to Unity's privacy policy at https://unity3d.com/legal/privacy-policy. For certain games, we collaborate with third-party development studios to develop such games. These third-party development studios do not have access to your personal information; they can only access aggregated data that cannot be traced back to you. We may enter into agreements with other partners in the future or replace existing partners to provide any services related to the games. These changes will be updated from time to time or promptly updated when there are significant changes in our data processing practices. We provide a list of current service providers and partners: Third-Party Service Provider Privacy Policy Link Google SDK https://policies.google.cn/privacy Yandex SDK https://yandex.com/legal/confidential Liftoff SDK https://liftoff.ai/privacy-policy IronSource SDK https://unity.com/cn/legal/privacy-policy Facebook SDK https://www.facebook.com/about/privacy Applovin SDK https://www.applovin.com/privacy Mintegral SDK https://www.mintegral.com/en/privacy Pangle SDK https://www.pangle.cn/privacy UnityAds SDK https://unity3d.com/legal/privacy-policy Mytarget SDK https://legal.my.com/us/mytarget/privacy Fyber SDK https://www.digitalturbine.com/legal/privacy-policy Inmobi SDK https://www.inmobi.com/privacy-policy-for-eea/ Bigo SDK https://www.adsbigo.com/privacy.html Zmaticoo SDK https://www.yuque.com Firebase SDK https://policies.google.cn/privacy Appsflyer SDK https://www.appsflyer.com/legal/privacy-policy Moloco SDK https://www.moloco.com/zh/privacy-policy We reserve the right to disclose your information (including personally identifiable information) in accordance with legal requirements, legal processes, litigation, and/or requests from public and governmental authorities inside and outside your country/region. If we determine that disclosure is necessary or appropriate for national security, law enforcement, or other public important issues, we may also disclose information about you. Additionally, if we determine that disclosure is reasonable and necessary to enforce our terms and conditions or to protect our operations, users, or user experience, we may also disclose information about you. Furthermore, in the event of a reorganization, merger, or sale, we may transfer any and all information we collect (including personally identifiable information) to the relevant third parties. For any further questions regarding third-party information collection, please refer to iperfectapp@gmail.com. 4. Advertising (a) General We utilize advertising to fund our services and provide our games for free. We offer our games for free or at a low cost, and to achieve this, we need to share the information collected from you with third-party advertising partners. To protect your privacy, we only temporarily store personal information. The information collected helps us improve our website and games while keeping our games free for a wide audience. If you are a user in the European Economic Area (EEA), please note: (1) When you use our games, we rely on our legitimate interests to display advertisements to you. The legal basis for displaying advertisements to EEA users is the legitimate interests under Article 6(1)(f) of the GDPR, which we have assessed together with our Data Protection Officer. Additionally, in accordance with Article 28 of the GDPR, data processing agreements have been signed with external ad tech provider networks. We also ensure that our external service providers are committed to a high level of data protection by entering into data protection agreements. (2) Before sharing any information with our advertising partners for personalized advertising, we will always obtain your consent, which is when you press "Accept" on the relevant button when loading the game. We only allow our advertising partners to show you personalized advertisements if you press "Accept" in the relevant pop-up and agree to share your personal information for personalized advertising. Our advertising partners use different technologies to implement personalized advertising, which process your personal information in various ways. Therefore, before you